Email users receive newsletters in their inboxes every single day. Some regard this reading material as little more than Internet spam -- an annoyance that is quickly banished to oblivion with the handy Delete button. Others set great store by their newsletters, hungrily reading news, quips, anecdotes and information that keeps them in the know and entertained. But at the end of the day, aren’t all newsletters just another piece of email spam? Why create a newsletter in the first place?

In a way, don’t newsletters seem to go against your prime purpose on the Internet? Your goal is to get people to visit your site based on the strength of your content and keywords -- so why would you send newsletters straight to their email, offering up free content they can access without visiting your pages? Why create a newsletter, indeed?

Why Newsletters?

A newsletter is just one more piece of content that must be designed and distributed every day, week or month (depending on what you plan to offer to your subscribers).

It takes a lot of writing and information-gathering to create a newsletter. It takes a lot of time and effort to produce something others will want to read. And it takes a lot of organization to distribute that newsletter to your readers. So, why bother with a newsletter at all? Why not just focus on your on-site content, and forget the whole thing?